Pipefox

Google Ads

Which keywords bring buyers, not browsers

Search sends you volume. Pipefox tells you how much of it looks like your ideal customer, and how much of it turns into pipeline you can bank.

An add-on for existing Pipefox customers. $59 per ad account each month.

Company-level identification

Pipefox resolves the organisations behind your search traffic and checks each against your ideal customer profile. A keyword sending 400 companies a month is worth very little if none of them look like a buyer.

Every identified company is matched to your CRM by domain, so keyword performance rolls all the way up to deals and revenue.

Keyword table with companies reached, ICP fit and pipeline

What you get

Pipeline by keyword

Sort your search terms by the pipeline they created rather than the clicks they bought.

ICP fit scoring

Size, sector and region checked against your definition of a good account.

Full journey context

Search touches drop into the same account timeline as your social and organic touches.

CRM sync

Keyword and campaign data written onto the company record alongside everything else.

Compare Google against LinkedIn

Ready to show where the pipeline came from?

Thirty days free. No card, no call, no implementation project.

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