Cross-channel New
Decide where the next dollar goes
Every channel's spend beside the pipeline it touched, deduplicated where they overlap. The budget conversation stops being a debate about who claims the credit.
Overlap is the interesting part
When a channel report sums to more than your total pipeline, everybody stops believing it. Pipefox shows the accounts each channel touched alone, and the accounts both touched, without counting anyone twice.
The overlap usually turns out to be the highest-value segment. Accounts that saw both channels tend to close faster and larger.
Questions it settles
| Question | What Pipefox shows |
|---|---|
| Is search just harvesting demand social created? | How many search-converting accounts saw a social ad first, and when. |
| Which channel shortens the cycle? | Median days from first touch to close, split by channel and by overlap. |
| Where is the next $10k best spent? | Pipeline per thousand spent, per channel, at your current volume. |
| Are we reaching the same 200 accounts twice? | Unique companies per channel and the size of the shared set. |
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